Our Mission
Sea Life Planet exists to help fishkeepers — from first-time betta owners to experienced reef builders — make better decisions for their tanks and the animals in them. Every guide on this site is written to answer the questions we ourselves had (and often got wrong) when we started keeping fish: what actually fits in this tank, what water parameters really matter, and which products are worth the money.
This is a hobby project, not a commercial operation. We do this because we genuinely love fishkeeping and want to share what we've learned. But hobby doesn't mean careless — we thoroughly research everything we publish, cross-checking scientific literature, manufacturer documentation, and our own tank logs before anything goes live.
Our Story
Sea Life Planet was created by Hektor Jorgo and Chris Brady, who met at university in London. Both work professionally in SEO and website building, but share a deep passion for marine life and fishkeeping that goes back years. We decided to combine what we do best — building well-researched, high-quality web content — with the hobby we love most.
What started as a shared spreadsheet of "what worked in our tanks" grew into a full site because we kept noticing the same gap: most aquarium content online is either outdated, written by people who've never run a tank, or recycled from the same three sources. With our background in content and research, we knew we could do better.
Our guides are based on real aquarium experience with freshwater community tanks, planted tanks, FOWLR and mixed reef setups, and we update them as our own understanding (and the hobby's best practices) evolves.
Sea Life Planet operates under Lumia Technologies GmbH.
Meet the Team
Hektor Jorgo — Founder
Hektor is an SEO and web development professional with over 15 years of fishkeeping experience spanning reef and freshwater aquariums. He's passionate about invertebrate husbandry and water chemistry, and leads the research and species care accuracy on the site — scientific names, compatibility data, and water parameter ranges are reviewed against current literature and his own tank records before publishing. Sea Life Planet is where his professional skills and personal passion come together.
Chris Brady — Co-Founder
Chris is a web and SEO specialist and a dedicated aquarium enthusiast with a particular interest in equipment: filtration, lighting, dosing, and automation. He has set up and maintained dozens of freshwater and saltwater systems, from 10-gallon nano tanks to large reef displays, and leads the product testing and review side of Sea Life Planet. His reviews and recommendations come from genuine hands-on experience, not sponsorships.
Our Editorial Standards
- Everything is researched. We may be hobbyists, but we don't guess. Every guide is cross-referenced against scientific literature, trusted community sources, and our own tank experience.
- Species guides include scientific (Latin) names, realistic tank size and water parameter ranges, and compatibility notes — not just "easy to care for."
- Product recommendations reflect gear we've used or researched directly. We disclose our Amazon affiliate relationship on every page where it applies.
- Dates matter. Every article shows when it was published and, if applicable, when it was last reviewed and updated.
- We fix mistakes. If you spot an error in one of our guides, contact us — corrections are a priority, not an afterthought.
Get in Touch
Have a question about a specific species, tank setup, or a correction to suggest? Visit our Contact page — we read every message.